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Enterprise

Why is the subject important?

Students experience the world of business every day through their use of technology and their role as consumers in society. It is vital that they learn about how business impacts on their lives and that we help them consider if running their own enterprise is a suitable option for them in the future.

Within the enterprise curriculum, students will explore into the local, national and international business environment. Here they will consider what constitutes business success and the strategies that businesses of all sizes have to take to achieve it. Students will gain experience completing business plans and financial documents whilst also learning the importance of personal financial management – a concept we believe students benefit from extensively in later life.

At Trinity, we believe the mix of coursework and an exam students are exposed to in our curriculum enables them to progress onto further study of Business Studies Level 3 qualifications or apprenticeships as they will have had exposure to many of the key areas underpinning a range of business courses and vocational programmes. The skills and knowledge in each component of our enterprise curriculum match the specification so that Trinity students are able to achieve the highest grades.

BTEC Enterprise

What will I be studying?Ìý

Component 1: Exploring Enterprises

Learners will examine different local enterprises to develop their knowledge and understanding of the characteristics of enterprises and the skills needed by entrepreneurs. Students will study aspects of both local businesses, from their size to their ownership.

Component 2: Planning for and Pitching an Enterprise Activity

Learners will individually select an idea for a micro-enterprise activity to plan and pitch. They will individually pitch their business plan for their idea to an audience and then use the feedback to review their plan and pitch. Students may choose to run this enterprise idea in school.

Component 3: Promotion & Finance for Enterprise

Learners will explore the different promotional methods used by enterprises and the factors that influence how enterprises identify and target their market. Learners will also explore financial documents and how to use them to monitor and improve the performance of an enterprise in order to make decisions and recommend strategies for success. Students will also look into different payment methods, which can be of real benefit in their lives.

Career Links

Careers – An inspirational journey for those interested in being self-employed and setting up and running their own business. Also, career pathways in business analysis, accounting and finance, HR, production management, project management, marketing, market research, advertising, customer service, social media management, PR, web development, sales management and analysis.

Employability skills – Equips students with research and analysis skills, competitor analysis, promotional methods, analyse and interpret financial documents.

How will I be assessed?Ìý

Component number Component title GLH Level How assessed
1 Exploring Enterprises 36 1/2 Internal
2 Planning for and Pitching an Enterprise Activity 36 1/2 Internal
3 Promotion and Finance for Enterprise 48 1/2 External

Synoptic

The qualification has three components that focus on the assessment of knowledge, skills and practices. These are all essential to developing a basis for progression and, therefore, learners need to demonstrate attainment across all components in order to achieve the qualification.

Components 1 and 2 are internal assessments done in school, component 3 is an exam.

There are four grades available at Level 2 – Pass, Merit, Distinction, Distinction*.

Which examination board am I following?

Pearson BTEC Tech Award Enterprise –

Which websites should I use to support my learning?

What will I be studying?

Unit R067: Enterprise and Marketing Concepts. This is assessed by an exam. Students will learn about the key factors to consider and activities that need to happen to operate a successful small start-up business. The key focus areas of this unit that we aim to cover at Trinity are: characteristics, skills, risk and reward for enterprise, market research to target a specific customer, what makes a product financially viable, relating a marketing mix to support a product and factors to consider when starting up and running an enterprise.

Unit R068: Design a Business Proposal. This is assessed by a set assignment. Students will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. The key focus areas of this unit that we aim to cover at Trinity are: market research, how to identify a customer profile, develop a product proposal for a business brief, review whether a business proposal is financially viable and review the likely success of the business proposal.

Unit R069:ÌýMarket and Pitch a Business Proposal. This is assessed by a set assignment. Students will develop pitching skills to be able to pitch a business proposal to an external audience and students will review their pitching skills and business proposal using the learning, self-assessment and feedback gathered. The key focus areas of this unit that we aim to cover at Trinity are: develop a brand identity to target a specific customer profile, create a promotional campaign for a brand and product, plan and pitch a proposal, and review a brand proposal, promotional campaign and professional pitch.

Career Links

Careers – An inspirational journey for those interested in being self-employed and setting up and running their own business. Also, career pathways in business analysis, accounting and finance, HR, production management, project management, marketing, market research, advertising, customer service, social media management, PR, web development, sales management and analysis.

Employability skills – Equips students with research and analysis skills, competitor analysis, promotional methods, analyse and interpret financial documents.

How will I be assessed?

Unit No Unit Title Guided learning hours (GLH) How are they assessed? Mandatory or optional
R067 Enterprise and marketing concepts 48 E M
R068 Design a business proposal 36 NEA M
R069 Market and pitch a business proposal 36 NEA M

Which examination board am I following?

Which websites should I use to support my learning?

Ofsted Outstanding Provider
Trinity Scholars

Trinity Scholar students benefit from an additional investment of up to £6000

Trinity Academy Akroydon

As our only feeder school, Trinity Academy Akroydon guarantees your child’s place